My father was born in 1964. That year doesn't live on our tags because a marketing team thought it sounded good. It's there because of him.
I grew up watching him — the way he carried himself, the way he treated people, the way he dressed without trying too hard but always looking right. He never talked about legacy. He just lived it. And somewhere along the way, it became mine too.
He wore the same things for years. Not because he didn't care, but because what he chose meant something to him. A crewneck from his rowing days. A hat from a weekend at the coast. Things that told a story without saying a word. I wanted to build something that lived in that same tradition — clothes that earn their place in your life and stay there.
Beau De Greis is a tribute to my family name — reworked, made our own. It sounds like it belongs on the door of a private club or embroidered into the collar of something your grandfather wore. That's the point.
We didn't start this brand to fill a gap in the market. We started it because the clothes we wanted to wear — the ones that carried weight, that referenced something real — didn't exist for men our age at a price that made sense.
So we built them. Crewnecks with crests that stand for something. Hoodies heavy enough to last a decade. Hats that develop character the more you wear them. Every piece references the athletic clubs, boathouses, and country club grounds of the American Northeast — not as costume, but as lineage.
Not a corporate founding date. Not a marketing device. The year my father was born — and the reason everything you see here exists.
When you see "Established 1964" on our pieces, you're not looking at fiction. You're looking at a son honoring the man who taught him what it means to carry yourself with intention, to value the people who came before you, and to build something worth passing down.
Every family has a year like that. This one is ours.
This brand is personal. Every crest, every stitch, every reference — it all comes back to the same place. Family. Lineage. The quiet belief that what you wear should reflect who you are and where you come from.
Thank you for being here. It means more than you know.
Honor Your Lineage.
— Beau Greisiger, Founder Beau De Greis · Established 1964 Shop the Collection